The objective of this thesis is to verify the business model of a new product introduced by a newly founded company named Lifelink s.r.o. and its product of the same name. The thesis is conceived as a recommendation for the investor whether to accept or decline an investment in the project. The paper should also serve as an estimate of the profitability of the project and its value to the investor. The thesis is based on utilization of theoretical and practical knowledge gained during my studies and its application in introduction of a new product. The thesis is divided into four parts, where the first part represents the introduction containing the description, objectives and methods of the thesis. The second part contains the methodology which is going to be used in the third part. This part represents the application of the methodoly presented earlier and its core is a feasibility study expended by the specifics of a business model evaluation. The conclusion contains the recommendation for the investor based on calculated net present value and economic value of the project which incorporate all findings from the third part of the thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:112934 |
| Date | January 2011 |
| Creators | Kovács, Jozef |
| Contributors | Barton, Monika, Müllerová, Jana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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