Marketing and commercial communication and the position of product placement within them; Product placement, the history, forms and the legal frame; Theory of measuring and evaluating commercial communications in general and specifical theories applicable for product placement; Experimental evaluation of these theories on concrete case.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113203 |
| Date | January 2011 |
| Creators | Vaněk, Tomáš |
| Contributors | Postler, Milan, Morávková, Jana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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