The objective of this diploma paper is to descibe basic theoretic recurrences of the application of marketing management, to analyse the application of marketing management in Canon CZ company and to make some proposals for steps leading to the improvement in Canon CZ company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11337 |
| Date | January 2008 |
| Creators | Sýkora, Miroslav |
| Contributors | Ezrová, Hana, Kovář, František |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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