The aim of this study is to certify the legitimacy of employing quantitative methods in the day-to-day business practice. The task is approached as a case study of a real-life financial planning process. I work with the financial data of POS Media Czech Republic (a media company providing point-of-sale advertising solutions). My intention is to simulate the projection of a pro forma income statement with the use of quantitative methods. More specifically, I am applying time series prediction techniques in order to forecast POS Media's sales. The goal is, first, to demonstrate that quantitative techniques can be handled even with limited statistical background and, second, to discuss the relevancy of the obtained results. In the methodical part of my thesis I deal with the theoretical aspects of financial planning. I further describe various methods of sales forecasting (qualitative vs. quantitative). Special emphasis is put on time series prediction methods. In the application part I provide a short description of POS Media and its business. I use time series decomposition techniques to predict POS Media's sales in 2012. Consequently, I outline the rest of the pro forma income statement.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113571 |
| Date | January 2011 |
| Creators | Voráček, Lukáš |
| Contributors | Hnilica, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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