This master thesis focuses on market research of the insurance product "Child Life Insurance", both from the perspective of the offers of insurance companies and from the point of view of demand for the product. This product is primarily used to ensure child protection in the event of death or injury of one or both parents as well as future financial security for the child when they reach the age of majority or more. In the most extensive part of my thesis I decided to examine in detail the range of market insurance products and also the interest of addressed people who are either involved in this product, or might have not heard of it yet. In conclusion, I compared the selected insurance products on a model example.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113610 |
| Date | January 2011 |
| Creators | Blažková, Lucie |
| Contributors | Daňhel, Jaroslav, Ducháčková, Eva |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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