The thesis analyses the strategy of the natural bio cosmetics brand Sanoflore that is adapted on Czech market. It is devided into three parts. The first two serve as the theoretical basis for the practical part. The first part defines the brand, its components, hierarhcy and kinds. The second one describes brand management, positioning and brand strategy. The third, practical part analyses the strategy of Sanoflore and the change in order to improve its performance are recommended.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113827 |
| Date | January 2010 |
| Creators | Švábová, Karolína |
| Contributors | Filipová, Alena, Nová, Jana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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