Strategy analysis as a base for a business plan which is focused on entrance into the foreign market specifically Austria associate with establishment of pension. In the theoretical part are analysis which are focused on external analysis and also financial part. The practical part is used as evaluation. Main goal of the practical part is found out, if the project has meaning with results of external analysis and financial plan and also if it has meaning to continue with internal analysis and business plan. Main conclusion is, if the project should be realized. Important part is the questionnaire survey and right chosen segmentation potential customers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113828 |
| Date | January 2010 |
| Creators | Gabzdylová, Veronika |
| Contributors | Dvořák, Jiří, Janoutová, Jana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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