Analysis of the company using internal and external analysis, integrated management model. Description of the competitive environment, market size and existing marketing activities. Outline the trends and developments in the industrial sector. Result of this work is optimize the financial issues, analysis of the internal state of the company and the possibility of change, proposal of company strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:114256 |
| Date | January 2011 |
| Creators | Meister, Vladimír |
| Contributors | Dvořák, Jiří, Pasek, Petr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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