The goal of this disertation work is to find a mathematical model, which could help marketing workers to decide in which media to invest money for advertising. It includes decription of each media channel (TV, radio, press and internet), the mathematical model and it's computation based on two methods and a real-life example.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:12057 |
| Date | January 2008 |
| Creators | Šícha, Jaroslav |
| Contributors | Postler, Milan, Saitz, Lukáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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