The purpose of this thesis is to survey the successfulness of electronic book sale in the Czech environment. The thesis is intended to provide an evaluation of the present situation, identify the main issues regarding e-book market competitiveness and determine critical factors which must be considered in order for the e-book sale to be profitable.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124678 |
| Date | January 2011 |
| Creators | Hain, Tomáš |
| Contributors | Molnár, Zdeněk, Koubský, Petr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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