This diploma thesis focuses on the communication of a non-profit organization with a stress on the area of media used for advertising. The thesis includes analysis and definition of the target audience for Konto Bariéry organization and comparison with the original definition. The thesis furthermore presents analysis of the advertising investments within the non-profit segment and also focuses on the main advertisers who belong to this segment. Based on these analysis the recommended mediamix and concrete media are introduced to effectively address the defined target audience.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124830 |
| Date | January 2011 |
| Creators | Čechová, Pavla |
| Contributors | Zamazalová, Marcela, Ksiazczak, Eva |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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