The aim of the diploma thesis is the analysis of enhancing the competitiveness of small-sized enterprise applied to a particular company. The theoretical part specifies the basic characteristics of "small and medium-sized enterprises" and the factors of competitiveness, which are divided into four basic areas of business management -- management, marketing, human resource management and financial management. The practical part is related to theoretical piece of knowledge applied to the company "FCC Industrial Systems Ltd.". The result of the company analysis is suggesting of recommendations aimed for enhancing the competetiveness.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124892 |
| Date | January 2012 |
| Creators | Kubíčková, Klára |
| Contributors | Habrmanová, Blanka, Srpová, Jitka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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