This thesis focuse on tourism, part of it focuse on characteristic of tourism services and hotel industry too. Substance of this work is marketing in tourism and tourism services, specifically in hotel industry, where the goal is evaluate every simple part of marketing mix by chosen three-stars hotel and propose possible changes which could increase demand or attract new clients.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:135911 |
| Date | January 2011 |
| Creators | Jedounová, Lucie |
| Contributors | Kovář, František, Svoboda, Petr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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