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Analýza mezinárodního trhu mobilních digitálních distibučních platforem / An analysis of the international mobile digital distribution platforms market

The main subject of this diploma thesis is the mobile digital distribution market. The first chapter defines important terms and describes the area comprehensively. The second chapter lists examples of some platforms, shows statistical data and introduces common business models. The third chapter compares the Apple App Store and Google Play based on selected criteria. The fourth chapter deals with conducted survey data in order to test the hypothesis that czech consumers in general do not show a difference in attitude towards mobile distribution storefronts compared to their foreign peers. The fifth and last chapter tries to analyze technical backgrounds of varying content availability across different countries. Also, it deals with selected legal issues.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:136361
Date January 2011
CreatorsŠtěpánek, Jaroslav
ContributorsSedláček, Jiří, Filip, Ondřej
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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