The aim of this thesis is to assess the current state of the company, analysis of its major competitors and the competitive advantage the company. Based on the findings will be proposed measures aimed at maintaining and improving current status of the company in the market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:136956 |
| Date | January 2012 |
| Creators | ZÁMEČNÍKOVÁ, Iva |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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