The master thesis focuses on the analysis of B2B marketing communications on Czech automotive market. The analysis is applied on the brands of Skoda, Volkswagen, Ford, Citroën and Mercedes-Benz. The thesis describes instruments and methods of business-to-business communications used by automotive companies and it compares the effectiveness of the communications of particular brands.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:142114 |
| Date | January 2011 |
| Creators | Konečný, Jonáš |
| Contributors | Král, Petr, Bernátek, Martin |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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