The diploma thesis describes the process of CRM tool implementation project from project plan to the selection of an appropriate solution. The project is a result of cooperation with specific company. The main goal is to offer a solution of a software tool for managing relationship with business partners of company wholesale, more effective managing and controlling of wholesale representatives. The final solution is a result of consultations with company management, company wholesale representatives and representatives of CRM vendors. The benefit of this thesis is a solution of CRM tool, which is capable to solve actual problems and fulfill company requirements. The benefit is also a documented initial analysis and a process of selecting CRM tool in wholesale company. So the thesis could be used as basis for selection of CRM tool in other wholesale companies. The thesis is divided into theoretical and practical part. The theoretical part enlightens the topic of CRM. The practical part, which prevails in the text, consists of a project plan initial analysis, CRM market analysis and analysis of specific CRM tools.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:150265 |
| Date | January 2011 |
| Creators | Golík, Martin |
| Contributors | Pour, Jan, Korábik, Miroslav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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