My diploma work discusses the topic of internet social communities in Czech Republic. I look through this topic from the enterpreneur side of view and I am trying to examine how to extract this area for commercial advantage. This is also the reason why I compile the work as a business plan. I am trying to find out if project of this concept is in Czech Republic long-term viable, profitable and competitive. The business plan which I am trying to sketch in the practical part is example of business startup project and it's goal is to acquire an investment for the project development and promotion. The key aspect for this project is to analyze the size of the market. It means to discover if the market in Czech Republic is big enough to provide enough money. The social community portal which is the main object of the business plan is aiming relatively narrow group of users (mothers with children, pregnant woman).
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:15414 |
| Date | January 2008 |
| Creators | Jehlička, Marek |
| Contributors | Srpová, Jitka, Skopal, Pavel |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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