The tesis describes software tools used in Category Management process. In the first chapter the theory of Category Management and its impact on todays business is presented. Next chapter describes the relation between information technologies and Category Management. The following chapter introduces software tools for Category Management used by GlaxoSmithKline, s.r.o. The last chapter of the thesis is devoted to case study of cooperation with international retailer Tesco.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:15540 |
| Date | January 2009 |
| Creators | Štumpa, Tomáš |
| Contributors | Slánský, David, Pour, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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