Subject of the thesis is "The expansion of the company Partners to the Romanian market." It analyses each step of this financial advisory firm that it took while preparing the expansion abroad. The thesis consists of four chapters: the first summarises the theory concerning the expansion abroad and the composition of the entrepreneurial plan of expansion. The second chapter analyses the romanian market. It includes both macro- and micro-analysis specializing on the sector of financial services. The analyses PEST follows. The third chapter states basic information about the company Partners For Life Planning, including economic results and the composition of product portfolio. Last chapter looks at each practical step that the company had to deal with while getting ready for the expansion: choice of legal form, budget and the composition of entrepreneurial plan. The thesis is suppose to serve as both theoretical and practical guide to the expansion of a Czech company to an eastern European market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:15976 |
| Date | January 2009 |
| Creators | Kičmerová, Lada |
| Contributors | Malý, Josef |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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