This thesis describes the steps leading to the promotion Web site Fotovýběr and building the company's name. The aim is through marketing tools to increase awareness about the services offered and to propose such a marketing strategy for the future will ensure an adequate supply of site visitors, ie potential customers. At the beginning of the analysis is devoted to the company and its current activities, then I suggest specific marketing practices and finally evaluate the results and prospects for the future. The thesis should help the company Fotovýběr optimize their marketing activities.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162279 |
| Date | January 2012 |
| Creators | Hrbková, Lenka |
| Contributors | Sedláček, Jiří, Slaba, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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