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On-line marketing so zameraním na kampane prostredníctvom Google / Online marketing with focus on Google as a marketing tool

Internet advertising is becoming more and more important. Budgets of media planners are moving from TV and print to internet. Due to the young age of the Internet and especially online marketing, we can assume that this trend will grow stronger. This work addresses one of the biggest players on the Internet - Google and especially its tool for creating PPC ads. The first part concerns the most important aspects of the current internet marketing sphere and the second part is devoted to a specific topic of creating campaigns through Google Adwords and their subsequent success analysis by using already established metrics.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162306
Date January 2012
CreatorsBokaová, Katarína
ContributorsPostler, Milan, Palásek, Jiří
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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