The aim of this Diploma Thesis is the elaboration of a study concerning the project for the reconstruction of the historical building of a granary in Hluboká nad Vltavou into an amusement park. The theoretical base of the thesis deals with the importance of the tourism at the national and regional levels where the contemporary situation of the Southern Bohemian Region is described in a more detailed way. A part of the thesis includes selected examples of local and foreign case studies dealing with similar projects like the planned project of an amusement park and it also corresponds with the contemporary market trends. The main practical part of the thesis deals with the design of the reconstruction of the historical building of a granary in Hluboká nad Vltavou into an amusement park. The purpose of the thesis is not the procession of a realistic project including all parts thereof but a study offering the solutions how to use the building in connection with the strategic planning document of the town Hluboká nad Vltavou as well as the Southern Bohemian Region. The practical part includes the description of the project of the granary, including the design, basic economic analysis and possibilities of the marketing communication. The technical documentation of the building is a part of attachments.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162685 |
| Date | January 2012 |
| Creators | Vojnarová, Petra |
| Contributors | Kouřilová, Jana, Tryml, Lukáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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