This thesis is determined by general definition of culture and especially cultural monument, its management and own sources of financing. General lessons have been applied in the case study on five specific cultural monuments in region of Karlovy Vary. It analyzes visit rate, marketing and sources of own financing of those cultural monuments. It contains comparison of outcomes between those objects. Expansion of sources of own financing is important for decreesing of dependence on public funds. For raise of those sources, higher visit rate together with good marketing strategy, are needed.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16329 |
| Date | January 2009 |
| Creators | Lojín, Lukáš |
| Contributors | Khendriche Trhlínová, Zuzana, Kadeřábková, Jaroslava |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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