The goal of my thesis is to analyze anti-crisis measures of the hotel Westside located in the United States of America. The first chapter explains theoretical approaches to crisis and its impacts. It depicts crisis management approaches to successful crisis managing. In the next part of my thesis I look closer at the U.S. subprime mortgage crisis. I tried to show details of subprime mortgage crisis spreading into the financial sector and also its impacts on tourism industry. The last chapter of my thesis compares theoretical approaches with the real steps in the crisis. After analyzing the real hotel behavior, I can conclude the hotel managed the crisis successfully. Right identification of the crisis, choosing effective price strategy and additional financial resource utilization contributed to smooth managing of the crisis. There were mistakes made by human resources department. They made the impact of the crisis on the hotel bigger but their realizing taught the management of the hotel how to behave in the future.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16439 |
| Date | January 2009 |
| Creators | Sýkorová, Lívia |
| Contributors | Chylíková, Hana, Drozen, František |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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