This diploma thesis describes the situation of CSR in the Czech Republic, by investigating CSR statements addressed to the stakeholders of the Czech firms on their websites, and comparing them to the results of a world investigation. The theoretical part involves a definition of CSR, its history and wider context of sustainable development. It also describes the grounds of stakeholder theory and stakeholder relationship management. The practical part begins with a description of the world investigation of CSR statements, and continues with other investigations about the importance of stakeholders for the firms which were conducted in the West, and in the Middle and Eastern Europe. Researches in the Czech Republic follow. Finally, the results of this diploma thesis are introduced -- the groups of stakeholders to which Czech firms address their statements and categories of these statements. As a conclusion, recommendations for the Czech firms are formulated
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16489 |
| Date | January 2008 |
| Creators | Saňková, Veronika |
| Contributors | Lhotáková, Markéta, Ambrožová, Jana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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