This diploma work is concerned with Internet Advertising and Google AdWords used by companies in marketing. The work analyzes possibilities of advertising campaign management and evaluation of its efficiency. The main part of this work deals with the analysis of the chosen advertising campaign.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16522 |
| Date | January 2009 |
| Creators | Tůmová, Květa |
| Contributors | Sedláček, Jiří, Pelc, Václav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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