Theaimofthisdiploma thesis is a business plan and itsapplicationpossibility in franchisepolicy.Thetheoretical part isfocused on thebuinessplan, itsdescription and content.Wedealwithfranchise, itsdefinition, advantages and disadvantagesofparticipans, in theoretical part as well. Thepractical part describes business planofopeningfranchised branch "UniCreditBank Expres of UniCredit Bank Czech Republic, i.n. c.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:165366 |
| Date | January 2012 |
| Creators | Kulhavý, Zdeněk |
| Contributors | Dvořák, Jiří, Beránek, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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