Main aim of consideration in this thesis is communication in social networks. In theoretical part is its reader informed about meaning of words virtual reality, social networks, and about their individual specifics during communication via Facebook platform. The depth interviews in practical part of this thesis are used for research on motives, which affect individuals in direction of joining and active using of social networking account. The separate depths interviews are done with representatives of each Facebook member groups. The groups are differentiated by age and opinions on Facebook using. The main contribution of research is verification of evident and latent motives, which influence people in the field of joining Facebook community.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16551 |
| Date | January 2009 |
| Creators | Štěpánovský, Petr |
| Contributors | Hubinková, Zuzana, Kašparová, Eva |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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