Návrh mezinárodní marketingové strategie společnosti Akordeon Servis na vybraných zahraničních trzích / The proposal for an international marketing strategy of the company Akordeon Servis in the selected foreign markets

Description

Work deals with the current theme of the Middle and Small Companies in the Czech economy and problems in setting up marketing strategies.The teoretical part is applied to small family company AKORDEN SERVICE DELICIA producing accordions. After a detailed situational analysis of the company follow the recommended strategies for maintaining competitiveness and to enter new markets.

Links & Downloads

1. http://www.nusl.cz/ntk/nusl-16582

Tags

Additional Fields

Identifer	oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16582
Date	January 2009
Creators	Koutná, Stanislava
Contributors	Král, Petr, Vokáč, Matěj
Publisher	Vysoká škola ekonomická v Praze
Source Sets	Czech ETDs
Language	Czech
Detected Language	English
Type	info:eu-repo/semantics/masterThesis
Rights	info:eu-repo/semantics/restrictedAccess