The aim of this thesis is to highlight the important aspects in internal company relationships focusing on corporate culture and internal communication. The theoretical terms such as information, communication, motivation, work motivation, organizational culture, domestic corporate communications and their interrelationships are described in the introductory part. The background and knowledge of the theoretical parts are used in the analysis of two specific companies (the first is a Czech middle-sized company with a long tradition and the other is the Czech branch of multinational pharmaceutical corporation) in the practical part. Data were collected by questionnaire, supplemented by personal interviews with staff and management of both companies. Data were evaluated according to several criteria, mostly according to corporate nationality and job title (ordinary employee, manager, top manager). The analysis found many failures in internal communication in both companies, especially in communicating with ordinary employees. Comparing the two companies showed that the level of internal communication in the Czech company is at significantly lower level than in a company with a strong foreign background. Based on the results of analysis and knowledge of internal communication issues were the two companies at the end of the analysis provided with the concrete measures to improve their corporate culture through internal communication. Overall, the results of the practical part indicated that the corporate culture and internal communication are still underestimated in the environment of Czech firms and at a lower level in comparison with foreign companies.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16699 |
| Date | January 2010 |
| Creators | Marel, Miloslav |
| Contributors | Střížová, Vlasta, Novák, Marek |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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