Diploma thesis focuses on main forms of ATL and BTL communication and describes the most important factors of creating a successful ad-campaign. It's importance is ilustrated on three real examples.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16716 |
| Date | January 2009 |
| Creators | Škoda, Martin |
| Contributors | Postler, Milan, Vysekalová, Jitka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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