Main goal of the thesis is an analysis of a position and resources of a real small management consulting firm, then to suggest possible strategic scenarios of a firm's expansion. The theoretical part contains issues related to general strategic management. The issues are accompanied by alternative points of view on a strategic planning, for example by Mantra and Master Idea concepts and Effectuation. Consequently, specific issues of management consulting firms related to strategic management are described. Whole theoretical part is based on world literature primarily. The practical part of the thesis starts by a description of the analyzed firm and strategic premises of firm's owners. Next part is an analysis of a firm's position and resources. It consists of analyzes of external macro and micro environment, analysis of strengths, weaknesses, opportunities and threats. After analyzes, there are strategic scenarios and consequent strategic steps described. The steps are divided onto three groups. First group consist of steps which influence whole firm. Second group contains steps on a field of management consulting. Last group is focused on education market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16765 |
| Date | January 2010 |
| Creators | Kula, David |
| Contributors | Švecová, Lenka, Hrůzová, Helena |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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