Thesis disserts upon consumer contests and competitions. It defines their position among other sales promotion tools and studies their specifics. Describes the fundamental steps of the organization of contests as well as the legislative background. The practical part of the thesis is based on field research and aims to get an idea of consumers' attitudes to competitions. It attempts to propose an ideal model of consumer contests.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16869 |
| Date | January 2009 |
| Creators | Schwarz, Michal |
| Contributors | Vávra, Oldřich, Pěnkava, Karel |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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