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Analýza nabídky cestovních kanceláří vzhledem kvybrané deistinaci / The Analysis of the Offer of Travel Agencies in View of the Chosen Destination

The dissertation The Analysis of the Offer of Travel Agencies in View of the Chosen Destination is aimed at the comparison and evaluation of the offer of chosen travel agencies. In particular terms the topic is a comparison of ski tours to Italian Dolomites. The goal was to judge whether an offer of Czech travel agencies tours is sufficient on the Czech market. The first chapter explains basic terms concerning tourism. Then the characteristics of the destination Dolomites and the analysis of particular travel agencies follow. The last chapter offers the comparison of offers from the point of view of several criteria. On the basis of discovered data the introductory hypothesis was confirmed, respectively that the offer of ski tours on the Czech market is sufficient.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16909
Date January 2009
CreatorsHendrychová, Tereza
ContributorsPetrů, Zdenka, Herget, Jan
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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