The goal of this thesis is to describe and explain the process of comeback of the Czechoslovakian trademarks and products from the time of socialism. The thesis is divided into the theoretical and the practical part. The beginning of the theoretical part focuses on the genral introduction of the "ostalgia", including the brief description of the process of "ostalgia" in other countraies of the former Eastern Block. Another part of this thesis focuses on the reasons why today´s population of Czech republic tends to these nostalgic memories. What´s the reason of the comeback of trademarks like Kofola, céčka, botas etc. Why do people tend to these old trademarks and if it is somehow connected with people´s wish to get the time and way of living in socialism back. Or if this is just the regular nostalgia or the real "ostalgia"? The practical part of my thesis consists of the questionnaire regarding the "ostalgia", the fact hbow the middle generation remembers their youth in the socialism, how they feel about the comeback of the old trademarks or if there´s some more former trademarks they wish to come back. The questionnaire was also presented to a young generation to be able to compare the different opinions of two generations. The final part of the thesis consists of the analysis of the questionnaire and its results.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:170139 |
| Date | January 2014 |
| Creators | MAXA, Ondřej |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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