Diploma thesis is dealing with analysis of strategy based on interview with management of firm Chromservis s.r.o. Then author uses methods and techniques of strategy analysis to analyse finacial situation, firm's cumtomers, competitors, suppliers and potential substitutes. Final point of analytical part is comparison of the results with firms in the same branch and SWOT analysis. Finally author suggests system of strategic objectives, measurements and connections among objectives. As the last point the objectives are drawn in the strategy map of Balanced Scorecard.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17385 |
| Date | January 2009 |
| Creators | Lemešani, Radko |
| Contributors | Neumaierová, Inka, Horová, Marči |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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