The main aim of this thesis is to analyze the brewery Poutník in terms of its foreign trade and possibilities for entering foreign markets. The first part provides the theoretical knowledge of foreign trade, forms of entry into foreign markets and possibilities of export support in the Czech Republic. In the main part there is a characteristic of the brewery Poutník, this part also contains the PEST analysis, the portfolio analysis, the characteristic of selected economic indicators and the SWOT analysis that is form of these analysis. The analysis of potential foreign markets is used in the next part. There are 3 selected states: Slovenia, Italy, Romania. The PEST analysis and the portfolio analysis are provided for each state. Possibilities of export support from the CzechTrade agency, Czech export bank and EGAP are also chosen. At the end of the thesis it was suggested suitable options of the entry to these markets.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:174183 |
| Date | January 2014 |
| Creators | VESELÁ, Lenka |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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