The goal of this theisis is a strategic analysis firm Pension Ametyst, namely the analysis of external and competitive environment, finding a competitive position in the market analysis and customer expectations. The practical outcome of this thesis is to outline the future strategy of the company and operational measures to help achieve the proposed strategy and improve the overall situation of the firm.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17653 |
| Date | January 2010 |
| Creators | Cífková, Zuzana |
| Contributors | Dvořák, Jiří, Morong, Michal |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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