KOCOURKOVÁ, Kristýna. Consumer behaviour of young people on the market with organic food. Brno, 2014. 116 p. Master thesis. Mendel University in Brno, Faculty of Business and Economics. Thesis supervisor: Ing. Martin Souček, Ph.D. This thesis deals with consumer behaviour of young people on the market with organic food. In the past recent years the market with organic food has been growing fast in the Czech Republic. Qualitative and quantitative research have been used in the practical part of the thesis, specifically Focus Groups, questionnaire and depth interviews with consumers of organic food and their producers. Based on the results of the research, a model of consumer behaviour and a segment on which the producers should concentrate have been created. The thesis also suggests marketing recommendations which could be practically used.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:179595 |
| Date | January 2014 |
| Creators | Kocourková, Kristýna |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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