The main object of my thesis was to analyse shopping and consumer behaviour on the market with processed cheese. On the basis of this analysis I worked out on the recommendations for producer of processed cheese. First I studied expert literature and secondary sources. It the second part of my thesis I have done a consumer research. I received 305 completed questionnaires. I processed results into coding format to create the graphs. I made a recommendations for producer of processed cheese.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:187858 |
| Date | January 2015 |
| Creators | STRNÁDKOVÁ, Martina |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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