The diploma thesis being submitted deals with the issue of applying managerial strategies and their economic impacts on the České Budějovice pencil factory within the years 1945-1948. The core sources for this analysis were mostly annual reports and operation reports, meeting minutes, statistical reports, correspondence, and sources of private nature. The thesis builds upon the methodological bases of business history. The most prominent pencil industry people of the post-war era became the main subject of the research. Based on the business strategies of these managers, the following parts of the thesis then focused on economic evolution, on which they applied both vertical and horizontal comparisons. The advertising activities of these pencil factories or the negotiations with the former subsidiaries represented by the Hardmuth family did not go unnoticed either. The key contribution of this thesis lies in its analysis of the nationalization process followed by the centralization of the Czechoslovakian pencil industry.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:188925 |
| Date | January 2015 |
| Creators | BOHDÁLEK, David |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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