The thesis analyzes and proposes stance on how to implement self-service Business Intelligence solution in a company involved in online marketing. Analysis is focused on data sources, information needs in the company and research of suitable product to be implemented. Goal of the thesis is, based on the performed analysis, to propose actions needed for a successful implementation, and to demonstrate opportunities, that such an implementation may provide to the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192412 |
| Date | January 2014 |
| Creators | Řehout, Michal |
| Contributors | Stanovská, Iva, Kosina, Pavel |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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