Aim of this thesis is to create a strategic analysis. Rudolf and Stefanie Hospital is a medical facility whose founder is Jihočeskýkraj (Southern Bohemia county). The hospital provides complex health care that includes patient department, ambulance and diagnosis department. It has a crucial status on the market of the regionally defined catchment area. From geographical point of view, its biggest competitors are Prague hospitals. Its strengths are its human resources and provided healthcare. As its weaknesses, I would mark its economical situation, motivational system and marketing activities and bad shape of some of its facilities. Results of this thesis are internal and external analysis proposing suggestions that should be taken into consideration by hospital's management.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192456 |
| Date | January 2013 |
| Creators | Burianová, Michaela |
| Contributors | Lešetický, Ondřej, Střítecký, Rudolf |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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