This thesis focuses on philanthropic activities. Its mission is to identify what specific philanthropic activities is devoted to company O2 Czech Republic, the importance to these activities in relation to the marketing of the company. It is also its task by its own research to find out what attitude consumers have in relation to these activities, how they influence their purchasing decision process and on the basis of these findings to identify the real importance of these activities for the marketing activities of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193326 |
| Date | January 2014 |
| Creators | Kováčová, Lenka |
| Contributors | Stříteský, Václav, Zamazalová, Marcela |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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