This thesis deals with the process of strategic management. The paper includes the description of its components, strategic analysis, suggestion of strategic alternatives and defining the strategy of the specific company. The work consists of two parts: theoretical and analytical. The first part covers the theoretical foundations related to the strategic management process and information about the specifics of strategic management in a small business, as well as the specifics of small business in Russia. The analytical part includes the description of the industry of the chosen company, an introduction to its history, determination of the mission, vision, objectives, the strategic analysis of the company, proposal of possible strategic alternatives and determination of the resulting strategy. The goal of the paper is to define explicitly the current strategy of the chosen company as well as to suggest other strategic alternatives of company's survival and development.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193520 |
| Date | January 2014 |
| Creators | Ustinova, Vlada |
| Contributors | Svobodová, Ivana, Müllerová, Jana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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