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Vliv změny vlastnictví médií na obsah vybraných deníků: případ akvizice mediální skupiny MAFRA / The Effect of Change of Media Ownership on the Content of Selected Daily Papers: The Case of the MAFRA Media House Acquisition

There seems to be growing amount of doubts about the independance of Czech media and its position in the public space since the mid 2013, when Andrej Babiš - the second wealthiest Czech entrepreneur and since 2014 also the minister of finance -- has bought MAFRA media house, which issues among others two Czech daily papers Mladá fronta DNES and Lidové noviny. Aim of this thesis is to find out, how the change in the ownership of the MAFRA media house affected the content of the two daily papers. Such effects are analysed in articles published in Mladá fronta DNES and Lidové noviny, firstly in general in the foreign policy topics, secondly in representation of the name of Andrej Babiš and thirdly in representation of the distinct subsidiaries of the Agrofert group. Data collection is divided into two separate periods -- before and after the acquisition of MAFRA media house by Andrej Babiš. Quantitative content analysis has been chosen as the method of research.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193693
Date January 2013
CreatorsŠtveráková, Iveta
ContributorsDvořáková, Vladimíra, Müller, Karel
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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