This diploma thesis is focused on the business opportunities in Ghana. The thesis is divided into three main chapters. The first chapter describes briefly the main characteristics of the Ghanaian market. The second key chapter is analytical. There is a detailed PEST analysis with explanation and practical advises based on author's experience. It is followed by SWOT analyses from the Czech point of view. Finally there is also more information about actual business cooperation between Ghana and Czech Republic. The last chapter of the thesis points out the business opportunities in Ghana. The goal of this thesis is to name the business opportunities in Ghana and to find the main differences of the Ghanaian market, which are crucial for the investor's decision whether to expand to Ghana or not.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193747 |
| Date | January 2013 |
| Creators | Lacinová, Ivana |
| Contributors | Pavlík, Petr, Vošta, Milan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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