The thesis is meant to present some aspect of one of the most important processes happening in the nowadays business world -- globalization, inseparable part of which is business expansion to new markets. The main goal of the thesis is to get to know core methods of the expansion and to choose one (or more), which is more applicable and effective from the point of view of Russian company, which plans to start working on the Czech logistic market. Basic methods of market expansion, their comparison and critical factors of success are part of this paper. The thesis contains strategic analysis of the logistic sector and calculations of the main ways to meet the goals of the company. According to the requirements of the firm, from behalf of which the issue was studied, there are two main options: to acquire existing company or to start a joint venture. The thesis includes business valuation of chosen Czech firm and prognosis of the joint venture option. In conclusion there are summarized main findings and pros and cons of each option.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193830 |
| Date | January 2014 |
| Creators | Kuzmenko, Mariya |
| Contributors | Strouhal, Jiří, Smrčka, Luboš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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