This thesis deals with application of the customer perspective from Balanced Scorecard and customer relationship management in the selected company Socialbakers a.s. First, this thesis studies theoretical basis of the chosen issue. The second part deals with practical use of customer perspective metrics. The current state of measurement and management in this area in Socialbakers a.s. is described and evaluated. Then knowledge gained from relevant literature is used to suggest improvements for this area.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:196519 |
| Date | January 2014 |
| Creators | Drobná, Kateřina |
| Contributors | Matyáš, Ondřej, Langová, Kateřina |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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